Download Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study - Dr Chantell Beaty file in PDF Online

Download Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study - Dr Chantell Beaty | ePub

Abstract - Business leaders often leave more than half of the world's population-the bottom of the pyramid (BOP), a $5-trillion market of potential consumers-untapped for products and services on account of failing to see BOP markets as profitable for business, yet business leaders who have managed inclusive BOP marketing in Nigeria have experienced profit margins as high

Title : Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study
Author : Dr Chantell Beaty
Language : en
Rating :
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Type : PDF, ePub, Kindle
Uploaded : Apr 07, 2021

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